Growth: Marketing and Sales Force Effectiveness – a strong focus on the customer, understanding and prioritizing the opportunities for growth in the marketplace and developing plans and skills required to profitably capture the chosen opportunities.
Market segmentation along dimensions such as customer needs provides a basis for the selection of attractive segments and the development of robust segment-specific strategies. The development of effective marketing strategies is based on a strong foundational understanding of the market including competitors and customers. A deep market understanding is also essential in designing the right mix of marketing tactics to achieve the desired positioning and deliver on the objectives of the organization – revenue, share, margin. Successful implementation includes increased sales force effectiveness through improved capabilities, processes, and tools.
Below is a list of key, proven tools that DAI applies in helping clients develop profitable growth strategies.