Direction Associates, Inc. (DAI) is an international management consulting firm dedicated to helping clients achieve increased profitability and long-term growth. For more than 20 years DAI has served a wide range of product and service industries providing assistance to businesses who are faced with challenges such as: significant market disruptions, transitions in ownership/management, poor financial performance, or selecting and implementing appropriate growth alternatives.
Our DAI industry proven professionals are experts at working with business to business and business to consumer enterprises. We work closely with clients to improve management team alignment, focus organizations on the most impactful initiatives (e.g. markets, technologies, processes), develop growth and/or improvement plans, and implement process improvements that deliver short and long-term results. Each engagement is custom tailored to meet the unique requirements of the client by applying appropriate Direction Associates’ tools and concepts across four primary practice areas:
- Focus – Direction Setting and Alignment
- Growth – Marketing and Sales Force Effectiveness
- Value Creation – Product /Service Planning and Commercialization
- Improvement – Efficiency and Quality
