Growth Strategy Development

Client: A provider of technical consulting and engineering services to the N.A. OEM automotive market

The client had experienced a 60% reduction in revenue while facing uncertain viability of current customers and changing customer requirements driven by government mandates and increased fuel prices.

DAI used a combination of interviews, group processes, frameworks, and tools to improve market segmentation and to develop a common understanding of the expected market behavior over the planning period. Strategic initiatives were created for target market segments. Detailed customer plans were developed for key customers.

The DAI methodology and application of selected tools aligned the management team around a common direction and focused resources on most attractive segments resulting in achievement of an aggressive revenue recovery plan by increasing market share in target segments and successful positioning the client to take advantage of market recovery.